Why a Cat's Sense of Smell Matters MoreThan You Think
Cats experience the world very differentlyfrom us.
While humans rely heavily on sight, catslive by their noses. Their sense of smell helps them explore their environment,recognise familiar people and places, communicate with other animals, anddetermine whether something feels safe or unfamiliar.
In fact, leading feline experts recognisethe importance of scent in a cat's wellbeing. The International Society ofFeline Medicine (ISFM) identifies a smell-friendly environment as an importantcomponent of feline care, acknowledging the significant role scent plays inhelping cats feel comfortable and secure.
This understanding was front of mind whenthe team behind NexGard SPECTRA® for Cats developed this broad-spectrumparasite control product.
Knowing that cats are highly sensitive tosmell, the team recognised that creating a low-odour formulation would beimportant for both cats and their owners. Because when it comes to parasiteprotection, making treatment easy and stress-free can help support regularmonthly usage.
NexGard SPECTRA for Cats was therefore designed with feline preferences in mind, with a low-odour formulation thatrespects a cat's heightened sense of smell.
But the team didn't stop there.
In fact, they became so fascinated by theimportance of scent in a cat's life that they created Cat No.9, a perfume forhumans inspired by the smells cats love most.
Yes, really.
While most fragrances are designed forpeople, Cat No.9 was created as a playful way to celebrate one of a cat's mostremarkable senses and start a conversation about how differently catsexperience the world around them. The fragrance was developed to highlight animportant truth: what smells pleasant to us isn't always what appeals to ourfeline companions.
The campaign may have been unexpected, butthe message behind it is serious. Cats are incredibly smell-sensitive animals,and respecting their sense of smell is an important part of understanding andcaring for them.
Whether it's creating a comfortable homeenvironment, choosing products designed specifically for cats, or ensuring theyreceive regular parasite protection, small considerations can have a big impacton their wellbeing.
For the team at NexGard SPECTRA, Cat No.9was a creative way to shine a spotlight on a genuine feline insight while alsohighlighting the importance of monthly parasite protection. After all, theeasier and more cat-friendly a treatment is, the easier it is for owners tokeep their cats protected month after month.
At its heart, Cat No.9 celebrates somethingevery cat owner knows instinctively: cats experience life through their noses.
Because when you understand what matters tocats, you can design products that work better for everyone. And sometimes,that understanding starts with something as simple, and as powerful, as a cat'snose.
